Dan Schawble is the leading expert of personal branding for Gen-Y. He is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, which is set to release April, 7th. He is also the founder of the award-winning Personal Branding blog and director of Personal Branding TV. In this video Dan introduces us to the concept of personal branding; what it is, how it’s useful, and how we go about doing it.
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