As we are all well aware of, there are countless issues with the residential real estate market. Vast overbuilding and lack of available credit, coupled with a high unemployment rate and poor consumer confidence has to led to a sharp decline in housing sales and values. However, one of the major problems with the housing market that receives less attention, is the disconnect between buyers and sellers. I was reading an article on curbed.com covering TechCrunch’s Editor Eric Shonfeld’s attempt to sell his Brooklyn apartment via Twitter. Interested in what people thought about his unique marketing effort, I decided to scroll through the 30+ comments following the post. To my surprise, what I saw was not a discussion about Twitter and social media for business, but rather an argument between buyers and sellers on the value of the apartment.
Without getting too deep into the details the apartment is a 2-bedroom located in Cobble Hill, Brooklyn and is asking $979,000. Whether it’s overpriced is irrelevant, what I want to focus on is the perception of buyers. Let’s examine a few of the comments:

This may just be a simple attempt at humor, but it clearly shows that buyers believe that many properties are grossly overpriced.

There are a couple of points to take away here. First, he believes that most apartments are listed 50% higher than what people are willing to pay for them. Next, he states that the real estate crisis will not come to an end until sellers begin to price more realistically. As the economy worsens, there is a new wave of sellers joining the market, the seriously distressed. A new group of sellers that does not have the option to hold is gathering on the horizon. This group of sellers must sell at whatever price the market will bear. This will break the logjam that has stalled transactions and lead to even lower pricings.

This shows that buyers clearly expect the market to continue to decline. With this outlook in mind, buyers have no incentive to pull the trigger. They have little pressure to buy so early into a down market and would rather be too late than risk buying too early.


Again, this just further exemplifies the buyers outlook on the market. Some believe prices will return to early 1990′s levels. Although I believe this is ludicrous, it just goes to show the buyers perception of the market. The second comment references the purchase price in 2002. I think this may be a more realistic indicator of the true value.

This comment hints at when this particular buyer believes the market will bottom, 2013. Again, shows the buyer believes the market is in a precipitous decline.

This commenter makes a good point. Many listings advertise 20% or 30% price cuts, however this means nothing if the property was grossly overpriced to begin with.
This comment stream highlights the typical disconnect between buyers and sellers. I’m interested to see how the market reacts as this new wave of sellers enter the market. One thing not taken into account in any of the comments is public support and attention from policy makers. Much of the federal stimulus has been focused on housing. No one really knows the precise effect this stimulus will have on the market.
What are your thoughts on these comments?
Similar Posts:
- S&L Redux: How Long Should we Expect to See Distressed Assets?
- Gravity Returns: The ongoing re-pricing and de-levergaing of commercial real estate
- Steven Roth of Vornado on CNBC – 18 Years Peak-to-Peak Cycle



