Investment Real Estate Twitter Rankings

by Joe Stampone on August 18, 2009

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rankingCommercial Real Estate as a whole has been slow to adapt social media tools such as Twitter. However, there are a number of influential Twitter users in the commercial real estate investment space.  John Reeder from Real Property Alpha has sought to rank the most influential Twitter users involved in real estate investment. He created an Investment Real Estate Twitter Ranking system based on how engaged users are with Twitter and how relevant they are to investment real estate.

Here are the metrics he used in the ranking:

Relevance: This is data derived from taking the very long list of real estate related Twitter users and compiling who they are following (not who is following them).  The more real estate related people following you, the higher the relevance ranking.

Followers: Pretty simple metric.  How many total followers do you have?

# Following: Again, simple.

Tweets: The total number of tweets related to your profile.

Followers Minus Following: A simple mathematic calculation that takes your followers and subtracts the number of people you are following.  The basic premise of using this stat is to decrease the influence of spammers, or people who follow five users for every one that is following them.

Combined Ranking: Each user is given a rank on the other four metrics and then that ranking is averaged out, and slightly weighted towards relevance to real estate.

He must be doing something right with the rankings because yours truly appeared at #59 on the list.

twitter-ranking

Although not a perfect system, John has compiled a great list of Twitter users involved in real estate investment. What I would like to see somehow incorporated into the rankings is a count of @replies and who those @replies come from. The current ranking system completely excludes a measure of conversation, which, essentially, is the purpose of social media.

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  • jscottalexander

    Thank you for the great information. Maybe twitter can be credited with saving the commercial real estate industry. Look forward to future post.
    Regards,
    J. Scott Alexander

  • http://www.astudentoftherealestategame.com/ Joe Stampone

    J. Scott thanks for your comment. I don't think Twitter will save the commercial real estate industry, however professionals who utilize it may be in a better position to succeed as the market turns around.

    I think the most powerful aspect of Twitter for CRE will be in the form of small companies using it to build their brand.

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    Twitter is probably the more efficient direct marketing tool I've ever used.

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