I’ve noticed a growing trend amongst real estate company websites; no longer are they just a place for visitors to learn about the history of the company, what they do, and their portfolio, but they’ve become sources of news and information. They are designed to educate and inform the visitor about their particular field.
I’m going to walk through a few 0f my favorite company websites, all of which are real estate-related but operate in different sectors of the market, and show you how they’re educating the visitor.
The Jonathan Rose Companies (Affordable Housing/Green Developer)
Their site contains:
- A section of downloadable charts and slides supporting the case for green building.
- A section of recommended articles, books, websites, and even music.
- A media center with news regarding their projects, an archive of newsletters, videos and podcasts, announcements, and a calendar of events.
- It also has case studies and information on many of their prescription drugs without prescription #0000ff;”>projects.
Duany Plater-Zyberk & Company (Urban Planning)
Their site contains:
- An entire research section with a comprehensive list of new urbanism terminology, diagrams, writings, useful quotations, and a reading list.
- A large directory of transect illustartions and diagrams.
- A section of relevant and important links.
Josh Kahr’s site contains:
- Downloadable excel models and excel tutorial videos.
- Samples of work including market analysis and feasibility, financial due diligence, and capital advisory.
- Case studies on a number of past projects.
- Josh also offers video of the class he teaches at Columbia’s MSRED Program on iTunes.
I highly recommend you take some time to peruse all of these sites yourself. What other sites have you noticed that share a similar focus on educating visitors?
Similar Posts:
- Manual Iterations, IRR Lookback’s, and Other Useful Excel Models
- Excel Formulas: How to use the”What if” Tools (Goal Seek/Datatable/Solver/Scenario Manager)
- Josh Kahr’s Columbia University Real Estate Finance Course Now Available on Vimeo
